4 Reasons Planning an Event is a Smart Business Move

July 6, 2015

In this day and age everyone hides behind screens, being bombarded with ads for seemingly everything. Could you remember what was advertised when you logged into Facebook yesterday? Or are you more likely to remember seeing pictures from an upscale VIP experience that a friend attended in Manhattan?  Planning a large event isn’t always the first thought when thinking of ways to promote business or entertain clients, but here are 4 reasons why events can be the perfect way to bump up your bottom line.

1.     Personal Connections

Don Draper didn’t wine and dine clients because he got a kick out of it, showing people a good time makes them feel special and increases client loyalty and support of your product or service.


2.     Word of Mouth

Samples at the mall, coupons in the mail, and cold calls are not cause for conversation. People are the most influenced by word of mouth- when was the last time you went to a restaurant or bought a purchase online without reading the reviews? Showing off glamorous event pictures or talking about how the CEO of a company took interest in your division is something worth talking about.


3.     Disruptive and Memorable

New York is a black hole for businesses. Walking down any street there are ads, buildings, streetcars all branded with something. To build a reputation in this city, being different is the name of the game. Conferences, galas, and parties get people off of the overcrowded streets and into an unforgettable experience.


4.     Ripple Effect

Even though an event may be a one-time production, the lead generation and outreach that follows Is widespread. People will want to invite their friends next year, newspaper articles could be written, and going forward, the company will be thought of as fun to work for and with —increasing both customer and employee retention.


These are only a few of the many reasons hosting an event can be a great way to make a bold statement or even to show appreciation for employees, clients and customers alike.  The Impulse Team is always happy to help you get started, whether you’re a native New Yorker or a local of any other major marketplace!