Impulse was contacted by The Dog Agency when they were committed to creating the very first PetCon event and had a short window of time in which to do so. It was clear early on that there was potential to create a lasting partnership and for the Impulse team to help The Dog Agency in achieving their goals not just for the first PetCon, but to continue to build a powerful brand that could take them to different cities throughout the country in the near future. With so much riding on the success of the inaugural event, the team jumped right in and immediately took over all communications with the venue, secured all 3rd party vendors needed in order to bring so many elements together and transform a “white box” into a cohesive, sleek premier event space that was of the appropriate caliber for all the talent (on both 2, 3 and 4 legs) as well as the wide variety of attendees who traveled from all over the world to participate in the multi-day event in Manhattan.
There was no detail too small, like the hand made lettering for the stage backdrop, or too large, like the custom built dog park in the center of the main floor, for Impulse to handle from conception through to execution. We are beyond excited to have contributed to our Client’s success and look forward to doing the same for PetCon LA in the Summer!