The Edge Development Launch
Impulse was hired by The Developers Group, one of NY’s Largest Real Estate Development Companies to produce their launch event for The Edge, Williamsburg’s largest Condominium Waterfront Complex. Impulse produced all aspects of the event, including lighting, staffing, security, catering, visual messaging and branding, logistics and operations, marketing and promotions.The goal was to showcase the amenities and lifestyle the building has to offer,while learning about the development in a fun, interactive and sociable environment. Impulse helped drive guests through the doors, who were interested in purchasing apartment units in the near future. While the event was fun,energetic and live, Impulse also created a solely informative environment for potential buyers to learn about the development through “built-to-scale”models, presentations, unit walk-throughs, and more. This event was very successful and created many “leads” in which The Developers Group used to market too in the following months.