2nd Annual Alliance For Veteran Support Initiative



The Alliance For Veteran Support (AVS) has quickly become known as one of New York’s fastest growing, exciting and dynamic charitable organizations around.  AVS came to Impulse with a steadfast mission to host NYC’s most extraordinary charity event in order to generate even more support for our Veterans and their families.  Now known as the exclusive in-house production team of AVS, Impulse was brought in to once again make this vision come to life. The event took over the entire Pier at which the USS Intrepid is docked as it had quickly outgrown the capacity for the Flight Deck alone which was used last year.  While VIP’s still had access to a private viewing of the Flight Deck and the Enterprise shuttle, the entirety of the event took place outdoors with The USS Intrepid and the Hudson River as the backdrop. 

The Impulse team transformed the enormous pier into an outdoor adult experience, complete with all white lounge furniture, LED bars (aptly lit in Red, White & Blue), 10 enormous white, peaked cabanas for the title sponsors with day beds and plasma screens displaying a montage of photos from the families that the proceeds of this event help directly. The 150 foot Red Carpet entranceway was lined with 100 uniformed members of the FDNY, 50 of whom began the event by performing with Pipes & Drums leading into the Raising of the Colors, a powerful performance of The Star Spangled Banner and a riveting speech by Retired 4 Star General, Wesley Clark. While thousands of guests were filled with emotion, hope and pride, Impulse then orchestrated an entire large-scale concert performance, with opening act 3rd Eye Blind, followed by headliner artist superstar, Ne-Yo.  

From overseeing ticket sales, to coordination of the décor, staffing, guest check in, media presence on the step & repeat and the full scale concert production, there was no detail too large or small to incorporate in an effort to insure that the magnitude of this event was equivalent to the level of commitment AVS has to supporting our Service Members and Veterans and to insure that they “never forget that they will always be remembered as heroes by those they leave at home”.



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