Girl Rocks, a hip and stylish Jewelry company hired Impulse to handle their New York product launch. Being a cool and reputable brand, Girl Rocks needed the ideal venue to fit their identity and image. Impulse secured the perfect space in the trendy Meatpacking District, One Little W12th, located next to the Gansevoort Hotel. Impulse handled the entire production and brought Finlandia in as the title sponsor to co-produce the party with us. From securing the venue, to designing the invitations, to marketing the event to Girl Rock’s core demographic (wealthy women, 25-50 years old, trendsetters) and attracting over 200 women to the event, to creating an eclectic brunch menu, to designing a jewelry inspired cocktail list, to decorating the venue with a holiday and festive theme and floral arrangements, to creating gift bags with fun presents, and also hiring entertainment and massueses and renting massage beds to keep the clientele engaged in the event, Impulse created a successful launch party for Girl Rocks Jewelry.
One Little W12th
New York, NY