Mitsui Fudosan America 25-Year Anniversary Event



25 years of Commercial Real Estate Ownership in New York City is no easy feat and certainly a cause for celebration. In honor of this momentous occasion, the executives at Mitsui Fudosan America, Inc. invited their most esteemed guests to join them in celebrating, for the first time, in the Lobby of 1251 Avenue of the Americas.

The 30 foot ceilings of the 180 foot grand lobby left Impulse with the major task of utilizing exquisite décor and lighting effects in order to create an ambiance and atmosphere worthy of the occasion.  From a full lighting set-up with featured colors, textures and customized company logo lights on the walls, complimented by slow moving lighting effects on the ceiling, tied together with red up- lighting which complimented the existing marble color schemes to designing exotic floral, to the selection of damask linens and finding the perfect four piece jazz ensemble, Impulse was able to take the client’s vision of a classy, impressive event and make it a reality beyond what was believed to be possible.

Beyond the atmosphere and décor, the cuisine for this event was equally as important.  Impulse created an impressive multi-cultural menu which incorporated Filet Mignon Carving Stations, Italian Pasta Stations, elaborate Sushi & Sake stations overseen by two Sushi-Masters and an array of passed hors d’oeuvres finished with a delightful selection of passed sweets.  The event also featured a premium open bar and Impulse was able to provide all the furniture, props, tables and extras needed to truly transform the lobby into an incredible event venue.

Through weekly meetings with the client, the Impulse Team was able to gain an intense understanding of what was important to Mitsui Fudosan America, Inc. and to their tenants, clients and associates.  In order to tie everything together, all guests were presented with an incredible parting gift at the conclusion of the event.  The Impulse Team had beautiful, custom-made wine boxes created which housed a bottle of the client’s favorite wine, with a custom label featuring a gold etching of the building and commemorating the Anniversary of the event.  No detail was overlooked and there was nothing too small or any request too large for the Impulse team.  In the end, the event was a huge success and we look forward to joining Mitsui Fudosan America, Inc. in their continued celebrations of success with their properties in New York and Internationally!



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