In honor of their 25th Anniversary of Ownership of 1251 Avenue of the Americas, Mitsui Fudosan America, Inc. wanted to go above and beyond to demonstrate their appreciation for all of the tenants of the building. Impulse was hired to create a Tenant Appreciation Breakfast for 6,000 people in a fast paced setting of one of New York’s most active office buildings. In order to ensure the satisfaction of our clients and their guests, Impulse created a system to facilitate service for all of the tenants while maintaining order within the high-traffic setting without disrupting anyone’s ability to get to work or to get breakfast. By creating the menu, handling vendor negotiations, designing the layout, providing signage and working with staff on and off site, Impulse was able to create a successful and memorable breakfast for all tenants of 1251 Avenue of the Americas.
1251 Avenue of the Americas Lobby
New York, NY