Mrs. Green’s New Canaan Store Opening



Gaining momentum and popularity in all of their markets, the Mrs. Green’s team reached out to Impulse in order to bring their Grand Opening Preview parties to a new level.   As a Natural Neighborhood Market, Mrs. Green’s emphasizes fresh food, high quality products, and excellent service and wanted to WOW the local residents and show them just what they could expect from the newest edition to their community.

Each grand opening event is tailored not only to the community, but also to the time of opening and so it was important for the Impulse team to not only understand the Mrs. Green’s brand, but also the demographics of the community to ensure that Mrs. Green’s was making a great first impression.  Utilizing all local vendors and performers, Impulse makes frequent trips to the various opening sites and dives right in to the local “culture”.  From entertainment aspects such as live music, massage therapists to promote the health and wellness section, and sampling stations manned by Mrs. Green’s staff and 3rd party vendors who’s products can be found in the store, the Impulse team works around the clock to bring everything together in an “Open House” format. 

Regardless of the size of the store, the location, or the changing needs from Winter Wonderlands to Spring “Greening”, Impulse provides the appropriate entertainment, crowd control, décor and branded accent items to ensure that every event portrays Mrs. Green’s desire to become a part of their new community by welcoming their new neighbors into their home and showcasing the incredible services and products Mrs. Green’s is so excited to provide.  The Impulse team is excited to handle the Mrs. Green’s preview parties…. keep an eye out for one in your neighborhood!

Event Details

  • Venue:

    Mrs. Greens

  • Location(s):

    New Canaan, CT

  • Guests:

    250



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