After being honored with the opportunity to host an official NewFronts event, NowThis Media knew they would need to make their event stand out from all the others happening during the 9-day series in New York City. Given the success of our previous events with their associated company, Thrillist, they again called in the Impulse Team. With a white box venue and only a few weeks to plan, Impulse jumped right in and began creating a total design overhaul to turn this white box and balcony into a dynamic event space. The entire room was wrapped in a custom decal highlighting all of the NowThis channels and featured images and the space was illuminated with custom branded bars. A 14 foot video wall was the backdrop to the stage allowing presenters to show off their contributions to the Digital world and when the presentations were done, guests were able to enjoy their cocktails while admiring the view from the top floor’s wrap around balcony.
New York, New York
What They Said
"With so many other companies competing for the attention of the same pool of attendees and media during that week, having your team come in with such short notice and take over the logistics, venue, vendor management and just bringing our over the top vision to life in general, was certainly a tremendous factor in the overall success of our event."
-Group Nine Media