NowThis Media NewFront Event
After being honored with the opportunity to host an official NewFronts event, NowThis Media knew they would need to make their event stand out from all the others happening during the 9-day series in New York City. Given the success of our previous events with their associated company, Thrillist, they again called in the Impulse Team. With a white box venue and only a few weeks to plan, Impulse jumped right in and began creating a total design overhaul to turn this white box and balcony into a dynamic event space. The entire room was wrapped in a custom decal highlighting all of the NowThis channels and featured images and the space was illuminated with custom branded bars. A 14 foot video wall was the backdrop to the stage allowing presenters to show off their contributions to the Digital world and when the presentations were done, guests were able to enjoy their cocktails while admiring the view from the top floor’s wrap around balcony.