Pride Event With Grand Marshall Cyndi Lauper
As the city prepared for the jubilance of all the Pride festivities, the Impulse team was busy preparing an incredible private Pride party held at The Beekman Beer Garden located at the South Street Seaport. After completing her duties as the Grand Marshall of the NYC Pride Parade, Cyndi Lauper made a Red Carpet appearance at this event and performed live, for the first time ever, her new single “Sex In The Heel” from her upcoming Broadway Musical “Kinky Boots”.
The Impulse Team was brought in when this event was still in the conceptual phases and worked with our Client to define the vision, research and select an incredible outdoor venue capable of hosting 2,500 attendees, secure a liquor sponsor, staff the event, coordinate all A/V needs, handle all contract negotiations and handle the production of the musical performance and the event as a whole. It was also through our extensive network of industry contacts that we were able to secure Cyndi Lauper’s involvement. As a special Thank You for her participation, the event was geared towards raising awareness for her “True Colors Fund” in an effort to help in her fight to support the rights and respect of the LGBT community.